Cal360 Privacy Policy

1) Scope and Important Notes

1.1 Scope

This Privacy Policy applies to information we collect through:

• the Cal360 iOS App, and
• the Cal360 Site (a simple one-page website).

It does not apply to third-party websites or services you access through links or integrations.

1.2 18+ Only

Cal360 is intended for individuals 18 years of age or older. Do not use the Services if you are under 18.

1.3 "Personal Information"

"Personal Information" (or "Personal Data") generally means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked to you or your household.

2) Information We Collect

We collect information in three ways: (1) you provide it, (2) we collect it automatically, and (3) we receive it from partners/service providers.

2.1 Information You Provide

Account and contact information

• Email address and account identifiers
• Optional profile information you choose to add (e.g., name)

Health / nutrition-related information

• Goals you set (e.g., calorie target, macro preferences)
• Food logs you create (manual entries and selections)
• Notes or preferences you enter related to meals and nutrition

Meal photos

• Photos of meals you upload for meal recognition, calorie estimation, or inspiration features
• Associated metadata you submit with the photo (e.g., meal type, date)

Support communications

• Information you provide when contacting support (e.g., email content, screenshots, logs you send)

Important product note: At launch, Cal360 stores meal photos only (no progress/body photos).

2.2 Information We Collect Automatically (App)

Device and usage data

• Device type, operating system, app version
• IP address, timestamps
• App interactions and diagnostics (e.g., screens viewed, taps, feature usage)
• Crash logs and performance data

Identifiers used for analytics/attribution

• Device identifiers and advertising identifiers (where available and permitted) for attribution, fraud prevention, and measurement

Approximate location

• We may derive approximate location (e.g., city/state) from IP address for analytics, security, and operations. We do not aim to collect precise GPS location.

2.3 Information We Collect Automatically (Site)

If we enable Google Analytics 4 (GA4) on the Site, GA4 may collect information such as:

• pages viewed, time spent, referring page
• device/browser information
• approximate location derived from IP address
• cookies or similar technologies as configured by GA4

If GA4 is not enabled, the Site may still log basic server information (e.g., IP address, request time) for security and operational purposes.

3) How We Use Information

We use information for the following purposes:

3.1 Provide and operate the Services

• Create and manage your account
• Provide calorie tracking, meal logs, and meal inspiration features
• Respond to support requests and communicate with you

3.2 Personalize your experience

• Suggest meals and content aligned with your preferences and history
• Improve relevance of recommendations

3.3 Improve and develop the Services (including AI)

We use information to:

• understand usage and improve features, UX, and performance
• fix bugs and maintain security and integrity
• develop, train, and improve models and algorithms that support meal recognition, calorie estimation, and recommendations

3.4 Marketing, attribution, and measurement

• measure campaign performance (installs, trials, subscriptions)
• attribute conversions to ad sources (e.g., Meta, TikTok, Apple Search Ads)
• limit fraud and invalid traffic

3.5 Compliance and protection

• comply with legal obligations
• enforce our terms and protect the rights, safety, and property of users and eMeals

3.6 Business operations and transfers

• corporate transactions such as mergers, acquisitions, reorganizations, financing, or asset sales (subject to applicable law)

4) AI Training and Model Improvement (Key Cal360 Disclosure)

Cal360 may use certain information you provide—such as meal photos, food logs, and related metadata—to train and improve AI models and related technology that power the Services (for example, recognition accuracy and recommendation quality). This includes long-term model improvement.

Our intent is to use de-identified, anonymized, or aggregated forms of data for training where feasible.

Cal360 is designed so that your meal photos and logs are private by default and are not publicly posted inside the app.

5) How We Share Information

We share information in the following circumstances:

5.1 Service providers (processors)

We share information with vendors who help us run the Services, such as:

• RevenueCat (subscriptions/entitlements)
• Superwall (paywall testing/experimentation)
• Appsflyer (attribution)
• Segment and Amplitude (product analytics / event pipelines)
• Infrastructure, security, and customer support vendors

These service providers are permitted to use Personal Information only as needed to provide services to us and are typically bound by contractual obligations.

5.2 Advertising and marketing partners

We may share device identifiers and campaign/event signals with advertising platforms and partners (e.g., Meta, TikTok, Apple Search Ads) to measure performance, attribute conversions, and optimize campaigns (subject to device settings and applicable law).

5.3 Aggregated / de-identified information

We may share aggregated or de-identified information for analytics, research, and business purposes.

5.4 Legal disclosures

We may disclose information when required by law or when we believe disclosure is necessary to protect rights, safety, or investigate fraud.

5.5 Business transfers

We may transfer information in connection with business transactions as permitted by law.

6) "Sale," "Sharing," and Targeted Advertising

We do not sell Personal Information for money in the traditional sense.

However, under certain privacy laws (such as those in California and some other U.S. states), sharing information with advertising/measurement partners for targeted advertising or cross-context behavioral advertising may be considered a "sale" or "sharing" of Personal Information, even when no money changes hands.

Where applicable, you may have the right to opt out of such "sale"/"sharing"/targeted advertising (see Section 9).

7) Data Retention

We retain Personal Information for as long as reasonably necessary to:

• provide and maintain the Services,
• comply with legal obligations,
• resolve disputes, and
• enforce agreements.

If you request account deletion, we will delete or de-identify your Personal Information consistent with applicable law, though we may retain limited information for legal, security, and fraud prevention purposes.

8) Security

We maintain reasonable safeguards designed to protect your information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9) Your Choices and Rights

9.1 Access, correction, deletion

You may request access to, correction of, or deletion of your Personal Information by contacting us (Section 12). We will respond consistent with applicable law.

9.2 Opting out of marketing emails

You can opt out of promotional emails using the unsubscribe link. We may still send operational or transactional emails.

9.3 iOS privacy controls

You can control certain data sharing through your device settings (e.g., limiting ad tracking/measurement, resetting advertising identifiers where available).

9.4 Opt-out of "sale"/"sharing"/targeted advertising (where applicable)

Depending on where you live, you may have the right to opt out of "sale," "sharing," or targeted advertising. To submit an opt-out request, contact us at help@cal360.app.

10) International Transfers

eMeals is based in the United States. If you access the Services from outside the U.S., your information may be transferred to and processed in the U.S. and other countries where we or our service providers operate. Where required, we implement appropriate safeguards for international transfers.

11) Children's Privacy

Cal360 is not intended for individuals under 18, and we do not knowingly collect Personal Information from children. If you believe a child has provided Personal Information, contact us so we can take appropriate action.

12) Contact Us

For privacy questions or requests (including deletion requests), contact:

help@cal360.app

13) Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The "Last Updated" date will change when updates are posted. Your continued use of the Services after an update means you accept the revised policy.